Entrepreneurship & operations case study

From $15,000 to $40 million: building Computer Parts Unlimited from the ground up.

A $15,000 personal investment — no private equity, no outside investors — became a $40 million multi-site technology services business that reached profitability in month three, made the Inc. 500 twice, and exited to an investment group.

Prior operating experience: Casey Jackson co-founded and led Computer Parts Unlimited and Nexicore Services as President & COO, 1991–2005. Sources: Casey Jackson resume and LinkedIn profile; Los Angeles Times historical profile. The $15,000 investment and absence of outside investors are founder-provided facts.

Results at a glance

$15KPersonal startup investmentNo private equity or outside investors
$40MAnnual revenue at scaleZero to $40M in six years
Month 3Reached profitabilityPositive operating economics early
#32Inc. 500 recognition1995 — and #356 in 1996
4 sitesU.S. & Canadian operationsSAP ERP and barcode inventory across all four
$10M/yrNational field serviceIn-home repair line on a custom routing tool

The start

No institutional capital. No private equity sponsor. Just $15,000 and an operating idea.

In 1991, Casey Jackson co-founded Computer Parts Unlimited (CPU) with a $15,000 personal investment. There were no private-equity investors or outside institutional backers funding the growth. The business had to generate cash, serve customers and finance its expansion through execution.

CPU focused on OEM computer service parts, distribution, depot repair, refurbishment and exchange. The operating challenge was not simply selling components; it was building the inventory, logistics, repair, technical-service and fulfillment infrastructure needed to support demanding enterprise customers at scale.

The company became profitable in month three. Within six years, the business had grown from zero to approximately $40 million in annual revenue.

Wide view of the Computer Parts Unlimited operations floor with rows of parts shelving and workstations
Computer Parts Unlimited operations — a large-scale service-parts distribution, repair and refurbishment environment.

The operating model

Scaling required building the company behind the revenue.

As President & COO, Jackson’s scope covered supply chain, inventory, repair logistics, technical service, fulfillment, vendor relationships and the operating P&L. Growth required those functions to operate as one system rather than as separate departments.

The company expanded into a four-site U.S. and Canadian operating footprint. SAP ERP and barcode-based inventory were implemented across the locations, creating a common operating platform for inventory and execution.

A 1999 Los Angeles Times profile independently documented the company’s expansion, describing nearly 200 employees and a planned move from a 40,000-square-foot facility into a 104,000-square-foot headquarters.

How the business grew

  • OEM service-parts distribution, depot repair, refurbishment and exchange
  • Four-site U.S. and Canadian footprint on one operating model
  • SAP ERP and barcode inventory across all locations
  • A $10M/yr national in-home repair line on a custom routing, coverage and capacity tool
  • Toronto acquisition: $1M unprofitable → $5M profitable
  • Inc. 500 #32 (1995) and #356 (1996)
Growth was financed by operating performance. Expansion depended on customers, cash flow, disciplined inventory management and the ability to build operational capacity ahead of demand — not on outside capital.

Acquisition & turnaround

Turning an unprofitable Canadian operation into a profitable business.

Growth also included acquisition. Jackson led the integration and turnaround of a Toronto operation, bringing it onto the broader company’s operating model. The operation moved from approximately $1 million unprofitable to $5 million profitable.

That required more than a financial restructuring. The acquired operation had to be integrated into the company’s supply chain, systems, processes and management cadence so it could perform as part of the larger enterprise.

After building CPU and Nexicore Services from startup through national scale, Jackson negotiated the strategic sale of the business to an investment group — completing the progression from founder-funded startup to scaled enterprise and investor exit.

Second view of the Computer Parts Unlimited warehouse floor showing parts inventory, packing stations and shelving
CPU’s operating floor illustrates the physical scale required for parts distribution, repair, refurbishment and fulfillment.
Computer Parts Unlimited office with rows of cubicles and staff on phones
CPU’s office organization supported the customer service, sales, administration and operating infrastructure behind a rapidly scaling multi-site business.

Before & after

From founder-funded startup to scaled operating company.

Before

$15,000 personal investment

After

Approximately $40M annual revenue

Before

Startup operation

After

Four-site U.S. and Canadian footprint

Before

Early parts business

After

Distribution, repair, refurbishment, exchange and national field service

Before

Manual growth-stage processes

After

SAP ERP and barcode inventory across four locations

Before

Acquired Toronto operation losing money

After

Turned into a $5M profitable operation

Before

Private operating company

After

Strategic sale to an investment group

Business impact

Scale in numbers.

$40M

Annual revenue

Reached within six years of starting from zero.

Month 3

Profitable

Positive operating economics established early.

$10M/yr

National field service

A national in-home repair line beyond distribution.

Inc. 500 ×2

National recognition

#32 in 1995 and #356 in 1996.

Key takeaway

Technology matters. But operating discipline is what turns growth into enterprise value.

Computer Parts Unlimited demonstrates the operating philosophy behind Built-N-AI today: identify the opportunity, build the process, use technology where it creates leverage, measure the economics, and scale what works. As the business grew, the challenge shifted from entrepreneurship to institutionalization — repeatable processes, management systems, technology, multi-site controls and leadership capable of supporting tens of millions of dollars in annual activity.

$15,000 invested. Profitable in month three. $40 million within six years. Four sites. Two Inc. 500 appearances. A strategic exit.